Designing a brochure dedicated entirely to the work of Jean-Paul Gaultier and to highlight his most iconic fashion masterpieces for an exhibition was an exciting project. He is one of the most well known trail blazers of the fashion design world with a legendary status for creating avant-garde collections. People know him as the “Enfant terrible” for his style and quality of work. I designed a book purely to reflect his style and eccentricity essentially, an editorial version of him. Studying his work let me conceptualize a visual language worldly fitting for his style and brand that audience and readers alike - who knows and are familiar with his work - would appreciate.
By carefully researching his style and observing his collections, I made several design explorations translating his work into graphical elements. Mainly inspired by his aesthetics of using weaved striped lines of different boldness. I also played around with typography that have similar weight and strokes. Additionally, his consistent use of abstracted forms gave me ideas in making the layout for each spreads and individual folios. He is known in defying set rules, so I was also inspired to design the pages with the same purpose.
Weaving all the stripes elements, vertical and horizontal lines, mixing them with linear sans serif type and classic fashion friendly editorial typeface, “Didot” with his favourite hue of cerulean blue together served as accents that surrounds the images of his most recognized designs and collections. The brochure embodied him and becomes a Gaultier itself, immersing readers into his world inspiring creativity that is edgy, eccentric, and rule defying.
