Posters tends to be situated against a wall on a vertical position in an eye level standards but a poster laid down on the ground is a different and unconventional approach, however. Partly because of the context and goals it is trying to accomplish. I designed such poster to help warn people about phone use while crossing the streets. Hence, accidents are a common problem between drivers and pedestrians because of device distractions. Through a series of design iterations, I managed to create a visual regulatory sign that helps address this issue and alert people from doing their walking habits.
The first task I did is to do research on visuals and signages that promisingly effective in providing cautions and alerts people to pay attention. I took inspiration from regulatory road signs and subway health and safety guides. I worked on multiple iterations, trying to figure out the proper design to make this poster effective in warning people to stop texting as pedestrians in the middle of a crossing between roads. I also went on several stages of social experiments to see if this solved the problem.
The horizontal lines that mimics road crossings and yellow/amber colour palette creates an impression to passers. Funny or ridiculous as it seems, the poster itself does maintain a strong point despite being stepped on like a doormat on the ground. It is on the eye level of pedestrians, placed on the rightful spot and context, thereby making it effective in communicating to its target audience on its own.
