PATH
2019
Wayfinding System/Branding
A system that guides you underground.

Creating and redesigning a wayfinding system for the “PATH” network in downtown Toronto is a huge and satisfying task. People relies heavily on signages and maps in order navigate in places relatively new or unknown. A system that is hard to follow is a failure. Putting myself into those travellers’ shoes, I was able to identify the problems associated in the path network’s current wayfinding. Identifiably, the main problems are the signages across the network, they are hard to follow and in-comprehendible, while also hard to see in various place because of the changing environment inside. By outlining these issues, finding corrections and solutions for each through a tedious trial and error process, I was able to design a clean and concise layout that improves the system’s navigational capabilities. Additionally, by identifying the flaws in the graphic design of the current system, I was able to provide a more organized solution.

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Extensive research and design process.

Initially, in every part of the stages, research was crucial to address every turn to ensure that all decisions made provided a good solution. Through on-site research, I visited and explored the entire subterranean network from the Union entrance to the city hall exit and found major problems and flaws of the signages and maps. I used these design flaws as my prompt. First thing that I worked on is the map, which I updated it in terms of colour and relevant information. Then I proceeded to working on the icons and legends and eventually the main system. I worked on the logo, colour palette, and the right typeface family. The next stages were the signage in which I put my most time making use of each design elements functional. This include the logo, assistive pictograms, typography, and colour to improve a system that is easily comprehended and followed.

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A wayfinding fit for an underground network.

With the simplified map, erased with unnecessary information, I was able to highlight only the stores and nearby buildings available to reach within the network. The improved signage and design motifs worked together and placed - indicated in the map - in the right spots. Complete with a functional system that guides travellers. The logotype features for instance, represent cardinal directions - for each letters, the colour palette used is easy to recognize and visible against the changing lighting and ambient environments underground. The pictograms, typography, and directional arrows are proper in placements, size, and implementations as well as visibility. Additionally, I also provided some practical changes that includes the availability of pamphlet maps around the area to aid travel and also created a design concept that includes mobile app, interactive kiosks, wifi availability, and accessibility functions. Together with the functional graphical elements, interactive companions, and inclusive accessibility, It drastically improved the use of the system inside the network. As it turns into a travel friendly space, straightforward, and easy to follow with back-up aids to help the lost become unlost.

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Client
Christopher Moorehead (OCAD U)
Collaborator
Project
PATH
Wayfinding System/Branding