The Little Match Girl
2017
Typography/Poster/Experimental
Let the words guide you into her story.

Connecting a story with the words that describe it is a playful but risky storytelling. Readers are used to reading from left to right, and disrupting the structure of rich text and line spacing can destroy and risk the whole experience. Through multiple alterations and trials on how to execute the composition, I was able to create a visually invigorating piece that tells this new year’s eve story into life, virtually and imaginatively altering story telling that keeps readers engaged and immersed with a complete whole experience.

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Follow the sparks of words and black matches.

I started to create multiple iterations, trying to expressively show the story only by making use of the space and quantity of words. In the end, I ended up using multiple typefaces adheres to the era and time the story took place as well as the use of a “match” symbol used as a device to help guide the reader. Without disrupting the order of reading from top to bottom.

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Each ray of light tells a story.

The positioning of each projecting line of text, not only did create an abstract form of paragraphs, but also shows an expression of the story as it being told by the consciousness of reading. The type becomes an illustration for the words it is describing.

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Client
Keith Rushton (School Work)
Collaborator
Typography/Poster/Experimental